LinkedIn marketing is a great way to promote your business, create brand awareness, generate leads, and even sell directly to people genuinely interested in your product, service, or solution. Plus, developing a strong personal brand on the platform can help you land clients right away without extensive effort.

However, simply having a LinkedIn profile and posting updates once in a while is not enough for marketing on the platform. In 2026, marketing on LinkedIn requires consistency, a strategic approach, and the use of automation tools to connect with and engage your potential customers.

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